Creativity Key In Digital Electronics Age

TOKYO (Nikkei)--The expanding use of digital electronics presents a host of business opportunities for Japanese companies, but creating new services and new markets will be vital to tapping its full potential, experts told a business forum on Tuesday.

The panelists at Global Information Summit, an annual symposium organized by The Nihon Keizai Shimbun, stressed that the key to unlocking the digital home electronics market lies not just in the performance of the individual appliances but, more importantly, in related services as a whole.

The participants wrapped up the two-day forum after adopting a proposal urging companies to hammer out new business models for developing their overseas operations.

At the discussion session on network strategies in the seamless era, Mario Mella, network planning director at Italy's Fastweb, predicted that developments in the broadband market will center on televisions, not personal computers, because TVs are already wide-spread among living rooms across the globe.

(The Nihon Keizai Shimbun Wednesday morning edition)

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